Search Engine Internals

Crawlers
•A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."

Indexers

•A database index is a data structure that improves the speed of data retrieval operations on a database table at the cost of additional writes and the use of more storage space to maintain the extra copy of data.

Semantic

•Semantics is the study of meaning. It focuses on the relation between signifiers, like words, phrases, signs, and symbols, and what they stand for, their denotation. semantics is the study of meaning that is used for understanding human expression through language. 

Search Engine Internals

Search Engine Internals

●Crawlers

●Indexers

●Searching

●Semantics

●Ranking

How does a Search Engine work ?

Types of Search Engine

●Crawler Powered Indexes

         –Guruji.com, Google.com

●Human Powered Indexes

–www.dmoz.org

●Hybrid Models

–Submitted URLs to a search engine ?

●Semantic Indexes

–Hakia.com,

Search engine

•Definition:  An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. 

•Common Characteristics:

•Spider, Indexer, Database, Algorithm

•Find matching documents and display them according to relevance

•Frequent updates to documents searched and ranking algorithm

Introduction of SEO:

•A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.

•Search engines look through their own databases of information in order to find what it is that you are looking for…

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The acronym for Search Engine Optimization, and it's all the techniques and strategies that have a high rank in a particular search engine search results to a specific website and will be conducted in a good position. Nowadays, SEO and marketing is an integral concept. This means that you need to make your business more profitable and successful.

This is the time when, no matter what your business, you must have a pretty strong competitor there. In this situation, many business owners are happy just to keep their heads above the water, but this is definitely the key to success.

The question is how to make remarkable progress and can be successful if you have a small business? We give you an answer that has already been tested by a multitude of small businesses will offer: hire an SEO agency.

1. SEO is not a piece of cake

After you read a few articles on the Internet, SEO strategies so that you may think is not a big thing. In fact, those words will not be able to deal with density, links and stuff like that out? The truth is much more complicated SEO techniques, and a successful one needs a lot of time searching for the right way to increase your website ranking.

Moreover, previous SEO strategy is important to understand and know why they failed or not. This will help you to understand the actual and future SEO strategy. The density of such words as the history of ideas.

2. Save Time

SEO can not be learned overnight. SEO techniques to understand and be good to know someone from your company, you have to give him a lot of time to research and study should be. Consider that in front of your employees do not know very much about SEO accepted, he probably no longer true that the old strategy is to be overwhelmed by the multitude. If you do some research about SEO and SEO strategies to apply some of your employees, if all satisfied, but this is nothing more than a waste of time and money. Give your employees to do their jobs, and hire an SEO firm.

3. Save Money

A wrong strategy will fail and all the time and money you have invested will be wasted. In addition, some SEO software tools that a first glance may seem to be quite affordable, but they are expensive if you calculate the cost. Even low cost SEO software tools are expensive, and they can not work in an SEO specialist. Do not mention that you need to learn how to use them on your own.

4. The search engines' algorithms are constantly updated

An algorithm is updated, it means that, most likely, have been some changes in the ranking factors. This happens very often. A SEO company must always be aware of the updated strategy and tactics, and they will change in accordance with each new update. To keep up with all the updates and knowing how to improve your technique if you're an SEO expert that time is not impossible, so do not even think to try it.

5. professional SEO firms use Analytics

SEO software and tools for understanding what your web site is important to have appropriate strategies. You know what works and what does not work for you to improve your SEO strategy does. Professional SEO Analytics expensive and difficult to use; Why do you think about hiring an SEO firm that you should be.

6. SEO experience is irreplaceable

No matter how hard you try to improve the quality of research and your SEO strategy, you will never experience a SEO company. This experience provides search engine and integrate into the system is essential for a successful SEO strategy for your business.

7. SEO agency to provide quality competitor analysis

Competitive analysis for your business success and to create the best strategy is very important. Keep in mind that a SEO company that has a lot of experience and know what worked and what did not happen with other businesses in your field. Moreover, they have an entire image of your small business, and they know who are your competitors. Your competitors' profiles link to download and analyze their temporary authority sounds strange to you, then you should hire a SEO firm.

8. SEO experts bring you relevant traffic that leads to sales

Some of the SEO techniques such as link building, can have an effect on your page ranking, but they do not improve your sales. In addition, as an important ranking factor in link building nowadays, because it can be easily manipulated. On the other hand, SEO experts in relevant traffic, which is able to bring a high transformation potential. This means that those who are interested in your website is used to provide the service, and they are potential clients.

9. SEO firms increase your credibility and popularity

Being considered as a credible company and the essential key to success is gaining popularity. Applying the right strategy SEO means a lot of work, but it leads to success. SEO experts, well-known social media for your business can increase your website ranking, and so on. Of course, the hard work, knowledge, and experience a lot of fruit. If you can not find all of this in an instant, it's you and your business an SEO firm that will do all the hard work for you to hire the best.

10. weak and negative SEO strategy your website will rank downgrade

Add the Internet, such as invisible text, link spam, keyword stuffing, and see if you may be tempted to try other strategies are not working as negative SEO technique, is packed with. However, the short term can increase your page rank, they are very dangerous in the long term. Search engines rank your website will be downgraded and you will be punished. Then, it will be much harder to upgrade your page rank, so do not even think to try this technique.

Donald McKenzie, Jr. Greenwich SEO Services, LLC's owner. They are traded in high places, and to attract more customers to provide hands on technical solutions. For a free website analysis and discussion, please visit http://greenwichseoservices.com today!

The Truth About the SEO Industry

A lot of SEO and internet marketing forums I frequent visit on a daily basis and every so often there is a debate about the SEO industry and their morality. After being involved with a number of the debate, it is clear that the main problem is that the data are alike, there is no unified system in  two SEO Company. It is very difficult to make statements about the industry as a whole, because what exactly 'SEO' is. Mix in the fact that SEO companies keep secret their methods and campaign strategy and we are in a situation where each company is completely different with very different results.

Fact 1: No unified SEO method. SEO is a process of improving traffic from SERPs as a site is defined by Wikipedia. Of course, the real question is how do they cause debate.

Fact 2: The effectiveness of an SEO campaign, site development, site content, keywords, methods, and depending on how popular the site. A site may not be space for just any random word. Also SEO is voodoo. That reasoning, problem solving, and web marketing are mixed together. Users pay for your site, then it probably will not be ranked.

Fact 3: Some 'SEOs' search engine optimization, and search engine manipulation. Of course, it is marketed as the SEO. Unethical optimization results at any cost and always short-term (usually the end of a prohibited domain name) is. Ethical search engine optimization site opens up and offers long-term benefits.

Fact 4: Most SEO companies get paid whether or not your site is positioned. Unfortunately, the case with this industry. Most SEO companies implement, A, B, and C and move on to the next client. Hopefully, the site ranks. If you do not use language, they always have more clients.

Fact 5: Most SEO companies in both the moral and the immoral use of inbound links strategies.To maximize profits, it is common SEO Company spam / scraper websites from India, the bulk of the link, link, buy or sell large selection for the package. It's poor SEO site optimization company to make up for the massive amounts of inbound links can establish very common.

I do not think it's figuring out what's wrong and how to overcome it if the SEO company is not fair to characterize the industry as a whole. So how do we determine what is good and bad about the industry? I'm about 4 years now, more than 10 years and has been involved with over the web, specifically, with the SEO industry, and I have seen the inner workings of the SEO companies and clients who have worked with their previous SEO campaigns had been burned. Many web postings and forum for debate about the fundamental problems connected with, I've compiled a list of the most common issues.

1 issue: the responsibility for the consequences of

It is no secret that the vast majority of SEO companies accept no responsibility for the consequences. It is true that no SEO company can guarantee results (and if they do not, they are lying to you). It is true that, basically says that the client with an SEO company is taking a risk by spending money we do what we can do. " SEO company, they are "optimized" sites, but also to guarantee their method will work without full disclosure, exactly what the client is paying for? No other industry is a product with no guarantees and no specific list of tasks that must be completed and sold. Of course, SEO work is basically selling information and a method of keeping the specifics are important, but the combination of secrecy and responsibility for the consequences of any SEO campaign is really as risky. So, how to reduce the risk for the client and the service of a SEO company can provide the best grade?

Answer 1: Incentive Based Pricing

The only real way to reduce risk is to share the financial risk clients. Through incentive-based pricing, SEO company can charge a certain percentage of the total contract (say 70%) to cover their intellectual property and incentives for success in (30% remaining) set up the rest of the contract price. Of course, incentives and contracts depending on their percentage of the campaign will be completely relative. This is the first step in taking the risk of the client that the company believes its approach and to assure both the SEO company provides some space on the campaign's financial burden. At this point, however, very few SEO companies to share the risk and whether the client is charged the same price at any place or the top (or possibly even lower position) you wish to receive.

Problems 2: unethical optimization

Unfortunately, immoral (or Blackhat) optimization is still very prominent on the web. It is unfortunate that the 'SEO' by mistake 'Blackhat SEO "has been confused with. This is still the biggest problem for SEO companies. Needless to say that all the Blackhat SEO optimization company solving is like saying that all email is a spammer. Blackhat search engine optimization optimization is not at all ... it is a manipulation. Because there is so much money tied in the top spot, there will always be a market for unethical SEO and search engine spam. As long as the company did not understand what moral and immoral, and stop supporting the Blackhat SEO company, they will continue to thrive. This makes the industry as a whole look bad and good SEO company does not reflect morality. Blackhat quick, short-term results, but sometimes a better option in the long run.

Answer 2: Ethical Optimization

Blackhat SEO industry, there is no quick and easy solution to the optimization of the stain. I suggest that the marketing department research optimization techniques are unethical techniques to educate themselves do. Any SEO company is going to say they do unethical optimization. It is a good idea to immediately trust a company or product is based only on their ranking. ... Unethical optimization space provided not only for the long run.

It is helpful if the search engine can be accessed from more open and SEO companies. Currently, the major search engines and the SEO companies do not deal with each other and the love-hate relationship has been formed. For this reason, many ethical SEOs have moved slowly in the dark areas. Ethical optimization engines more easily accessible sites and search engines to help improve results have been discussed. Search Engine Manipulation: The problem is all the search engines SEO Company clump together in the same way that users are unaware of. This is just not the case. Because they consider it unethical search engine algorithms, they will be able to manipulate holes Blackhat SEOs also do not want to publish a list will be provided, but "do not" list will provide you with a clear list of defined business looking for a SEO company.

Basic rules of ethical optimization

Following a campaign that does not comply with the rules of behavior that is immoral and should be avoided optimization techniques.

1.) What the user sees and what you see will be exactly the same search engine. Do not hide anything.

2.) Your keywords (and the resulting optimization) always reflect the contents of the page.Keywords should reflect what your site is about it.

3.) Do not create out of the pages exclusively for the search engines. Always on both audiences (users and search engines) should cater. Catering is why optimization is required only for users. Catering only in Blackhat search engine optimization is too far away.

4.) link farms, bulk links, triangle linking, or any other unethical manipulation of your website's PageRank or participating in link schemes, the authorities did not like the manipulative inbound links. Inbound links should be relevant to the content on your site and you should always know who is linking to you and where I come from your link.

Problem 3: Assembly line / SEO Software

SEO SEO automation industry has increased. Any prospective SEO clients should know that the first effective SEO campaigns are custom. That there is a checklist of items that will work on is exactly the same. SEO companies claim, then they're not full, and campaign optimization to a minimum. A good site architecture optimization campaign, text content, and optimizes the site's code. SEO into consideration the unique needs of the assembly line site / design does not have to deal with, and may even Blackhat optimization. SEO software should be looked at especially closely. SEO software is really the only two things that can work on any site that will work for you is: Gate page (engine, users of one thing and showing a different thing, which immoral) or the pages of a search engine system (often called exclusively for the construction of the data or information pages part of the way and out of the page in the link). Gate 100% unethical and information pages are pages deep gray area. None of the sites of the two methods, accurate sound analysis, or the text of the speech content of the architecture. Automated SEO software is also freely available on the web link below. All links from our site incoming links to the site to prevent from getting credit 'no follow link contains. These sites are not recommended by Treehouse SEM.

http://doorwaypagemaker.com/ - Doorway page system; Amoral

http://www.doorway-wizard.com/ - Doorway page system; Amoral

Answer 3: Custom Campaign and Assessment

"SEO software may be cheaper and affordable, but you get what you pay for. Any campaign that is going to slap additional pages just to sell links is an effective SEO campaign. No SEO of your site that you simply attempt to 'optimize' has added to a page is not going to be favorable. If you want to convert to a race car in a street car, then you do not add him merely racing strips. Do you think that some random keywords on your site in a few pages of a real SEO campaign not the same as dumping.

If your SEO company will sit down and layout, talking about architecture, and aim your site, then it is not a top-end service provided. Remember that, 'SEO software allows the vast majority of the gate / landing page creation or simply to provide you with information about your site (free of all data that is already on the web) for. ... Good SEO campaign account, both users and search engines do not pick one or the other. A SEO company a commanding understanding of user experience and search engine optimization and to create a campaign that will provide the best ROI should be used simultaneously. The end goal is always the leads / sales should be. Non-targeted traffic bringing in piles often extremely high turn over rate increases and very low lead conversion.

Conclusion

Your research. What do you want from an optimization campaign, and then find the right questions to ask. Make sure you talk to sales representatives do not know what they are selling it to make sure. If they do not, they definitely do not get information from. Many companies use SEO techniques and solid sales reps are less than knowledgeable about what they are selling. Ask the following questions and see what they have to say.

1.) How do you assess the keywords you? Only a SEO company to do whatever they are sent to the client optimizes keywords, SEO campaign, then starts off on very shaky ground. Keyword analysis should be performed to account for all of the major search engines in terms of search numbers and relative to the competition's. The site also support each other to see if they will be compared with keywords.

2.) If you plan to build house keywords to pages specifically? SEO is a long-term option of landing pages and doorway pages. SEO companies like them because they do not have to touch the rest of the site, and it's just too easy for the band to add materials instead of performing surgery.

3.) My SEO campaign will help to improve the user experience of the site? SEO goes hand in hand with the right architecture and usability and helps increase ROI. You may want to convert it should bring in new traffic.

4.) My word is my revenue model selection and optimization of the overall affect?

What is SEO?

SEO stands for search engine optimization. Both pay-per-click and SEO your website placed as close as possible to the top of the search results. Marketing and SEO are different, yet very, very similar. SEO is considered as the main reason for the increase in website traffic. The idea of ​​good SEO are hardly a secret. Web developers, programmers, and software developers: those who understand at least the URL structure and SEO are the very people who create them.

SEO for a long time, looking at the big picture and work with the usability analyst. Some SEO scam artist. I find it interesting so good base for the search engine to find that there is a misconception that the Almighty is the answer. Especially in the SEO of your website, increase your chances of search engine friendly and search techniques used to optimize the well is placed. Also you can get leads for free to SEO, but SEO is driving leads because the leads may be the most economical method.

The company is a fast and unethical approach to SEO, known as black hat SEO has taken a number. They are against the principles of the search engines that employ unethical tactics. SEO best results are rarely achieved overnight. Black Hat SEO techniques to fool the search engines to get more traffic is used. Website owners who unknowingly utilize black hat SEO techniques in search engine algorithms are changing more and more likely to face being banned.

Most hardcover books on the subject of SEO for a vehicle to help understand the process of search engine optimization is seen as a trainee. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White Hat and Black Hat SEO are two opposing views on how to do search engine optimization. In short, SEO search engine or directory, produced by the US system is intended to improve the position of a website. Benefits of SEO are almost unlimited.

SEO tools and software that is completely outdated and useless to watch out for. Because search engine algorithms are constantly changing to provide the most relevant results for their users to improve their search technology buying any SEO software you always inquired before. Google, MSN and Yahoo SEO for a lot of tools. SEO tools for press release optimization of the end of June, also called SEO Wizard has been launched by PRWeb. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Almost like one of the best free SEO tools, and WordPress blogs. Google Sitemaps is a powerful SEO tools which you can get for free by visiting my website.

MSN adCenter pay their products with the click of a suite of SEO tools to be launched. Many SEO tools available on the Internet, some better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, the whole phrases, the text in the alt image tags, links, and every page of your site, and your domain name is pointing to itself as the key phrase in the text to give some attention too. Many specialized SEO tools can help you determine the popularity and competitiveness of keywords your potential and in particular to improve the search engine ranking on Google can help you.

Writing fresh content for SEO plays a major role in keeping visitors on a web site. Individual web page content and SEO content strategy, let's say. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO content? It's unique, quality information that your audience is used to, and they can be helpful. RSS Feed SEO content toolbox is an invaluable tool. If you scrape SEO content and at the end of scraping a couple spam pages, then you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is "good enough" is the content provided by competing websites. , To make sure that you have unique content, duplicate content filter and there is no need to pass it. Before you submit them to search engines to index the contents of the article is important and why it should not be. Nowadays, though, I think, and it is the first to trace the contents of the search engine algorithms in order to see at least one article directories you submit your website or blog, it will not be able to confirm before.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main objective, which is to write a new piece, easy, informative and to the point is made. Write specific targeted SEO content for the independent pages. Unique SEO Content is king. Your audience is really unique, you can write compelling content, your traffic will increase very rapidly. Earlier it was just content writing but now it is widely known as SEO content writing. However, there are some stringent rules imposed on SEO content. Once you have visitors, it will be converted into the content their customers on your SEO. With effective SEO content on your website, your rank in search engine optimization work is half done.

Ethical search engine optimization is a must or you will be banned. If you do not use language, it's when. Search engine optimization, and I still take quite amazing. The success of a website is a very important part of search engine optimization. For relevant keywords or keyword phrases in the search engine optimization (SEO), the purpose is to achieve high natural search engine placement. Hiring an ethical search engine optimization company in the space of natural results is essential to the long-term success.

Your white hat search engine optimization (SEO) campaign traffic and qualified visitors to your website you need to provide a long-term growth. As I often go to my site and add it to your favorites updated with the latest news and rumors in the search engine optimization industry. The devastating effects of bad search engine optimization is very depressed. Every website is unique in its own way and hence your (SEO) plans differ from website to website.

On my website (also known as SEO), there are some tips for how to perform search engine optimization. If you send me an e-mail them a free, comprehensive guide to the practice of search engine optimization, I am not unfamiliar with the subject. A lot of hype out there, search engine optimization (SEO) about the service. Some good and some are bad. Refer to Google's terms of service, they have some information about it on their site.

Too often, visual design and SEO is perceived as a mutual sacrifice. Pay-per-click to be placed as close as possible to the top of search results and SEO of your website. Pay-per-click costs money, but it costs nothing to get from SEO. SEO is considered as the main reason for the increase in website traffic. Both PPC and SEO are important. SEO is the most rewarding part of the reward is often the slowest, either. Most SEO PR and editorial credibility and relevance, not a direct payment based on the exposure.

Especially in the SEO of your website, increase your chances of search engine friendly and search techniques used to optimize the well is placed. The company is a fast and unethical approach to SEO, known as black hat SEO has taken a number. On-page SEO title tags, title tags, body text and meta tags optimization of the main components. Interested SEO companies sometimes are not very happy with how their website looks. With an understanding of SEO programmers are in high demand. In fact, Google's excellent search engine optimization giant's revenues, and with free traffic ranking site with the new update is a major boost.

If you think that your web site usability and SEO are lost to the Great that you can not trust them. In a way that traditional marketing agency SEO expert who can expect a unique position to understand the web. How to White Hat and Black Hat SEO is search engine optimization if you are two opposing views, that are selected with great care so as to use one. The second most important aspect of SEO header high. H1, H2, H3, H4 use this header.

SEO techniques can be used for a variety of search engines is prohibited. Benefits of SEO are almost unlimited. The door the same color as the background pages and your website will be banned text - SEO techniques bad strict 'no'. SEO's five forces relevant unique content, clean code, links to relevant keywords and the proper use of technology. Designed for users designing and SEO are not mutually exclusive goals. There will be compromise. White hat and black hat SEO strategies that the rules and strategies of the high traffic search engines follow the instructions provided by the stand a better chance of taking place.

For this reason, it is important to try to stay as far as updates are concerned about the new SEO. Website promotion and off-page SEO factors are just as important. The problem with the majority of SEO is very basic, and it just seemed to pick up on the search engines. Web Design and SEO are two very different disciplines, but a certain degree of co-operation is required. It is easy to see why effective SEO so much demand. Black Hat SEO techniques to trick or manipulate the search engines for higher rankings.

If done correctly, your SEO efforts are very impressive results. What is the "moral" and "right" does not refer to the practice of White Hat SEO is SEO. SEO is the most important rules to follow and you will not have to worry about anything.